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Digital Marketing Manager

Acclinate

Acclinate

Marketing & Communications
Remote
Posted on Friday, July 28, 2023

Acclinate Inc. Digital Marketing Manager Remote · Full time

Acclinate is seeking an experienced and dynamic digital marketer to join our team. This role will mainly focus on client-specific / NOWINCLUDED digital ads, from strategy and ideation to execution, with a secondary emphasis on Acclinate’s general brand endeavors. In this role, you will be responsible for owning our digital ads strategy, creating and testing new techniques, and analyzing their performance. We are at a pivotal point in our company’s growth, and optimizing our digital and online efforts is crucial. This role will have the opportunity to shape and enhance Acclinate's online footprint and customer acquisition process through project-specific and general advertising (both B2C and B2B). If you are passionate about digital marketing, diversity, and want to play a key role in driving Acclinate's mission forward, we would love to hear from you. Please submit your resume and a brief description of your digital marketing accomplishments.

Description

Responsibilities:

·      Lead the digital marketing strategy for display advertising, social media, SEM, and affiliates, with the goal to drive consideration and conversions for our core audiences, with a particular focus on the B2C (NOWINCLUDED) and B2B (Acclinate brand) segments

·      Build strong client relationships through effective written, verbal, and visual communication and by providing proactive messaging regarding project performance and strategy

·      Collaborate with internal teams and departments to align cross-channel digital advertising strategies

·      Monitor the primary marketing metrics to establish the effectiveness of online advertising

·      Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI

·      Developing goals for our digital marketing efforts and business growth and ensuring they are met

·      Manage project advertising budgets (working with project management) to ensure ads are within budget and effective

·      Research SEO trends and create plans for enhancing both Acclinate and NOWINCLUDED’s search engine results

·      Stay on top of and review new digital trends and opportunities to ensure the company remains a digital marketing leader within the pharmaceutical and community health spaces

·      Support email marketing efforts as needed for both Marketing & Community teams

·      Working with Head of Marketing to grow the department as needed

Qualifications:

·      Proven experience (3-5 years) working as a Digital Marketer or similar role, preferably with a healthcare or purpose-driven company background

·      Demonstrated success in developing and implementing digital marketing strategies across various platforms (social, display, SEM, and affiliates)

·      Experience managing digital advertising for both B2C and B2B audiences is ideal – B2C experience is required

·      Proficient in digital ad management tools (Meta, Google, SEM Rush, etc.)

·      A native understanding of paid search and paid social measurement and valuation

·      In-depth understanding of marketing Key-performance-indicators (KPIs) and experience tracking and reporting on KPIs

·      Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt the brand voice to different platforms and target audiences

·      Strong project management skills, with the ability to handle multiple projects and prioritize tasks effectively

·      Creative mindset and the ability to think outside the box and suggest new strategies

·      Doer mindset – we’re a startup looking for multipliers

Nice to haves:

·      Bachelor's degree in marketing, communications, or a related field.

·      Startup or agency experience

·      Healthcare/pharmaceutical experience

·      Community engagement / philanthropic experience

·      Experience with Google Analytics, Similar Web, and related a plus