Acclinate Inc. Digital Marketing Manager Remote · Full time

Apply for Digital Marketing Manager

Responsibilities:

·      Lead the digital marketing strategy for display advertising, social media, SEM, and affiliates, with the goal to drive consideration and conversions for our core audiences, with a particular focus on the B2C (NOWINCLUDED) and B2B (Acclinate brand) segments

·      Build strong client relationships through effective written, verbal, and visual communication and by providing proactive messaging regarding project performance and strategy

·      Collaborate with internal teams and departments to align cross-channel digital advertising strategies

·      Monitor the primary marketing metrics to establish the effectiveness of online advertising

·      Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI

·      Developing goals for our digital marketing efforts and business growth and ensuring they are met

·      Manage project advertising budgets (working with project management) to ensure ads are within budget and effective

·      Research SEO trends and create plans for enhancing both Acclinate and NOWINCLUDED’s search engine results

·      Stay on top of and review new digital trends and opportunities to ensure the company remains a digital marketing leader within the pharmaceutical and community health spaces

·      Support email marketing efforts as needed for both Marketing & Community teams

·      Working with Head of Marketing to grow the department as needed

Qualifications:

·      Proven experience (3-5 years) working as a Digital Marketer or similar role, preferably with a healthcare or purpose-driven company background

·      Demonstrated success in developing and implementing digital marketing strategies across various platforms (social, display, SEM, and affiliates)

·      Experience managing digital advertising for both B2C and B2B audiences is ideal – B2C experience is required

·      Proficient in digital ad management tools (Meta, Google, SEM Rush, etc.)

·      A native understanding of paid search and paid social measurement and valuation

·      In-depth understanding of marketing Key-performance-indicators (KPIs) and experience tracking and reporting on KPIs

·      Excellent written and verbal communication skills, with a keen eye for detail and the ability to adapt the brand voice to different platforms and target audiences

·      Strong project management skills, with the ability to handle multiple projects and prioritize tasks effectively

·      Creative mindset and the ability to think outside the box and suggest new strategies

·      Doer mindset – we’re a startup looking for multipliers

Nice to haves:

·      Bachelor's degree in marketing, communications, or a related field.

·      Startup or agency experience

·      Healthcare/pharmaceutical experience

·      Community engagement / philanthropic experience

·      Experience with Google Analytics, Similar Web, and related a plus