Head of Marketing and Communications
Acclinate
This job is no longer accepting applications
See open jobs at Acclinate.See open jobs similar to "Head of Marketing and Communications" Overline. Acclinate Inc. Head of Marketing and Communications Remote · Full time
As our Head of Marketing and Communications, you will be responsible for owning the creative process for how our products are branded and offered. You will work collaboratively with cross-functional teams, including product and tech, community, business development, and medical affairs, to deliver effective and efficient solutions that address the needs of our key stakeholders. You will be expected to leverage customer insights to evolve our product offerings and develop strategies that differentiate us from our competitors.
Description
Key Responsibilities:
● Define campaign objectives and tactics that optimize engagement and achieve strategic goals.
● Develop and execute awareness, lead generation, and pipeline acceleration campaigns aligned with business and community growth goals.
● Plan and execute marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
● Oversee lifecycle marketing strategy and initiatives, including end-to-end digital campaign launches, and email and SMS marketing automation.
● Translate community content into meaningful and impactful marketing messages and content via email, storytelling, website, and social media platforms.
● Maintain a pulse on metrics for all channels and campaigns and synthesize key insights and recommendations to enhance business development, brand development, and community growth initiatives.
● Collaborate on reports for concluded campaigns, presenting results to clients and partners.
● Continually test new content types and channels based on industry trends and insights.
● Develop annual budgets and build a high-functioning team of marketing professionals to achieve business and community growth objectives.
Qualifications:
● 7-10 years of experience leading marketing and communications strategies.
● 5+ years of experience leading acquisition or retention campaigns.
● 3+ years of experience working with creative teams and/or agencies.
● Knowledge of digital marketing as well as CRM and email marketing tools.
● Comfortable with A/B testing: Forming a hypothesis, designing a test, and building off results.
● Experienced in building and retaining large audiences for digital content (1M+)
● Deep understanding of brand management and ability to quickly learn our content and voice as they relate to our brand.
● Entrepreneurial and innovative thinker with a proven record of accomplishment in translating strategic thinking into action plans and measurable outputs.
● Proven ability to handle multiple tasks, perform well under pressure, prioritize, and meet deadlines and objectives.
● Strong judgment and critical thinking skills to effectively evaluate and react to emerging issues.
● Highly collaborative and self-directed.
● Experience in healthcare is preferred.
Salary
$125,000 - $150,000 per year
This job is no longer accepting applications
See open jobs at Acclinate.See open jobs similar to "Head of Marketing and Communications" Overline.