Acclinate Inc. Lifecycle Marketing Specialist (Hubspot) Remote · Full time

Apply for Lifecycle Marketing Specialist (Hubspot)

Key Responsibilities:

• Content Creation: Develop compelling and creative email content that aligns with the NOWINCLUDED brand messaging and resonates with our community
• HubSpot Expertise: Utilize your in-depth knowledge of HubSpot to design campaigns, create workflows, and analyze performance metrics
• Lifecycle Management: Work closely with both the Marketing and Community teams to create a seamless and inviting customer journey, crafting emails tailored to the preferences and behaviors of the NOWINCLUDED community
• Analytics and A/B Testing: Monitor and analyze key performance indicators (KPIs) to measure the success of email campaigns, making data-driven recommendations for improvement
• Subject Matter Expertise: Stay informed about email marketing regulations, and industry best practices, and implement compliance standards to ensure ethical and effective communication

Qualifications:

• Proven experience (3-5 years) working as an Email Marketer or similar role with a strong emphasis on content creation.
• Demonstrated expertise in utilizing HubSpot for email marketing automation and campaign management.
• Experience in writing for a community-focused audience
• Familiarity with community engagement strategies is preferred
• Proficiency in crafting text message promotions and understanding SMS marketing best practices
• Strong analytical skills with the ability to interpret data and make informed decisions
• Excellent written and verbal communication skills
• Strong project management skills, with the ability to handle multiple projects and prioritize tasks effectively
• Creative mindset and the ability to think outside the box and suggest new strategies
• Doer mindset – we’re a startup looking for multipliers

Nice to haves:

● Bachelor's degree in marketing, communications, or a related field.

● Startup or agency experience

● Knowledge of Black culture and community

● Community engagement / philanthropic experience

Employee Benefits:

We offer a comprehensive compensation and benefits package designed to attract and retain top talent. Here's what you can expect:

• Competitive salary commensurate with your experience and qualifications.
• Access to health, dental, and vision insurance plans, with the company covering half of the premium costs.
• Access to 401(k)-retirement plan to help you secure your financial future.
• Enjoy 22 paid holidays throughout the year.
• Receive an educational stipend to support your ongoing professional development.
• A technology allowance to keep you equipped with the tools you need.
• Generous paid time off to recharge and maintain work-life balance.