Who are we? Carpool is a leading logistics tech platform for shipping cars. As e-commerce continues to transform the automotive landscape, including the buying and selling of cars online, our digital platform connects vehicle shippers with auto haulers. Our digital platform consolidates shipments to reduce costs, improve turnaround times, and lower emissions. With the automotive revolution underway, we serve a wide range of clients, including car manufacturers, auto dealers, auctions, and ride-hailing companies.

Who are you? If you have experience building and executing a marketing strategy and want to be part of one of the fastest-growing startups in Atlanta, this is an exciting opportunity to join our team. This role requires prior experience in the automotive industry to help create a comprehensive marketing strategy. You will have the chance to shape our marketing strategy at ground level as the automotive industry enters a new era.

What will you do? We are seeking a Director of Marketing with automotive industry experience to lead our marketing efforts and drive growth for Carpool. In this role, you will be responsible for developing and executing strategic marketing initiatives that raise brand awareness, generate leads, and position Carpool as a thought leader in automotive logistics. Director of Marketing is a critical leadership position that will work cross-functionally to deliver impactful growth.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Leverage automotive industry expertise to craft targeted campaigns for our automotive clients and auto hauler partners.
• Oversee content creation across various channels (digital, social media, email, conferences, etc.) that effectively communicates Carpool’s value proposition.
• Build and manage relationships with key automotive industry partners and vendors to expand Carpool’s market presence.
• Analyze marketing performance metrics and adjust strategies to ensure optimal ROI and KPIs are met.
• Create and manage brand guidelines across all marketing efforts, applications, and communication.
• Collaborate with cross-functional teams, including sales, product, and operations, to align marketing initiatives with business goals.
• Stay up to date on industry trends, ensuring Carpool remains at the forefront of marketing and the evolving automotive sector.

Qualifications:

• Bachelor’s Degree or equivalent working experience. MBA preferred.
• 7 + years of marketing experience required.
• Automotive experience required.
• In Person in Atlanta, GA ONLY.
• Strong digital marketing background with a deep understanding of SEO, SEM, content marketing, social media, and email campaigns.
• Experience in B2B marketing, with an understanding of the unique needs and pain points of the automotive industry.
• Excellent communication and leadership skills, with the ability to work cross-functionally.
• Strategic thinker with the ability to analyze market trends and develop creative, data-driven marketing solutions.
• Proficient in Microsoft Outlook, Excel, Word, PowerPoint.
• Willingness to travel, as needed.

Total Compensation Package:

At Carpool, we are offering a competitive compensation package that reflects the success and expertise of our team members. The compensation framework includes a competitive base salary, bonus, and comprehensive benefits. You’ll have the unique opportunity to be part of building a venture-backed business from the ground up, located in the heart of Buckhead at Atlanta Tech Village (ATV). ATV is home to a dynamic community of startups, and as a member, you’ll have access to invaluable resources such as mentors and advisors. We are just getting started so the career opportunities here are limitless. If you’re ready to grow with us, join our exciting journey. Carpool Logistics is proud to be an Equal Opportunity Employer.

About Carpool Logistics

Carpool is a leading logistics tech platform for shipping cars. Our platform enables multiple clients to share space on a truck, reducing costs, and minimizing environmental impact.

Carpool is a venture capital backed startup based at the Atlanta Tech Village and member of the ATDC. We were awarded with a prestigious award of Top 10 Georgia Technology Startup by Technology Association of Georgia, Atlanta’s Best B2B Startup, and Top 5 Tech Startup by Built In publication. We have been selected as presenters at Venture Atlanta 2022 and have been featured by the Atlanta Business Chronicle and Hypepotamus publications.