Who are we? Carpool is the logistics infrastructure powering the modern automotive industry. We combine a proprietary technology platform with a vetted carrier network of 13,000+ transporters to move 200,000+ vehicles annually for dealerships, auctions, OEMs, and fleets nationwide. Headquartered in Atlanta, Carpool is one of the fastest-growing companies in vehicle logistics – and we’re building the team to match.

Who are you? The VP of Operations will lead and scale the operations function. This role requires a hands-on operator who enforces standards, manages metrics, and owns customer outcomes end-to-end. If you are highly metrics-driven, enforce accountability and operating discipline at all levels, and operate with urgency, structure, and attention to detail, this is a great opportunity to join our team.

What will you do? The VP of Operations will partner closely with the CEO to drive company strategy, enforce operating rigor, and ensure the organization runs clear metrics, structured routines, and accountability at every level.

Core Mandate

• Build and lead a metrics-driven, highly accountable operations organization

• Enforce structured management routines and operating discipline across all teams

• Deliver consistent, high-quality customer experience at scale

• Drive profitability through margin management, pricing discipline, and execution efficiency

This is a competitive role and will require strong leadership, a growth mindset, and an entrepreneurial spirit. As in every startup you will be wearing multiple hats beyond the core responsibilities. This is a great opportunity to get very broad exposure to building and running a business.

Responsibilities:

Financial Performance

• Own operational P&L with a focus on gross margin and overall profitability

• Drive pricing, cost discipline, and efficiency improvements through data-driven analysis

• Establish and manage a KPI-driven operating model with real-time visibility into margin, service, coverage, and productivity

Operational Leadership

• Establish and enforce structured daily, weekly, and monthly operating cadences

• Lead all day-to-day brokerage operations with a focus on speed, reliability, and consistency

• Standardize and enforce SOPs to eliminate variability and enable scalable execution

• Build a predictable operating model through routine reviews (coverage, margin, service, exceptions)

Team Leadership & Development

• Build and lead a high-performing operations team with clear accountability

• Set performance standards and coach managers to lead through metrics

• Foster a culture of urgency, ownership, and disciplined execution

Technology & Process Optimization

• Drive effective use and continuous improvement of TMS and operational tools

• Implement automation and workflow improvements across operations and pricing

• Leverage data to improve decision-making, visibility, and scalability

Customer Experience

• Own end-to-end customer experience across all shipper accounts

• Enforce service standards for communication and issue resolution

• Drive on-time performance and rapid resolution of service failures

• Partner with sales on onboarding and ensure consistent post-sale execution

• Maintain key customer relationships and implement feedback loops to improve retention

Capacity Management

• Build, manage, and scale a high-quality, reliable carrier network while ensuring strong coverage performance across all lanes

• Deploy diverse capacity strategies to maintain service reliability

Compliance & Risk Management

• Ensure compliance with DOT, FMCSA, and all applicable transportation regulations

• Oversee claims management, insurance processes, and service failure mitigation

• Proactively identify and manage operational and financial risks

Qualifications:

• 7 – 15+ years of experience in freight brokerage, logistics, or transportation

• 3 – 5+ years in a senior operations leadership role with P&L responsibility

• Proven track record of building and scaling high-performance operations teams

• Deep understanding of brokerage market dynamics

• Strong financial and analytical acumen

Leadership Profile

• Highly metrics-driven; manages the business through data and performance

• Enforces accountability and operating discipline at all levels

• Strong customer-first mindset with ownership of service outcomes

• Decisive and comfortable addressing underperformance quickly

• Operates with urgency, structure, and attention to detail

• Balances short-term execution with long-term scalability

Total Compensation Package:

• Competitive base salary

• Performance-based bonus tied to margin, EBITDA, and service metrics

• Equity or profit-sharing

Why Carpool

Carpool is the logistics infrastructure powering the modern automotive industry. We’re a high-growth company, doubling in size annually, with a team of 110 across the U.S. and Europe. Our proprietary technology has enabled us to scale rapidly, and our goal is to 5x our growth over the next five years. If you’re looking for a fast-paced startup environment with a high-performance culture, join us as we take over the automotive logistics industry.

Carpool is an Atlanta Tech Village and ATDC company. We were awarded with a prestigious award of Top 10 Georgia Technology Startup by Technology Association of Georgia, Top 5 B2B Startup and Top 5 Tech Startup by Built In publication. We have been selected as presenters at Venture Atlanta 2022 and have been featured by Atlanta Business Chronicle and Hypepotamus publications.