Product Marketing Sr Manager
Grayscale Labs
Marketing & Communications, Product
Atlanta, GA, USA · Chamblee, GA, USA · Remote
Posted on Oct 11, 2024
About Grayscale:
At Grayscale, we believe the best frontline experience is powered by conversation—not forms or clunky software, but a simple text or WhatsApp message from your phone. Our conversational software automates critical hiring tasks like screening, interview scheduling, and onboarding, delivering a seamless frontline experience throughout the employee lifecycle in SuccessFactors. Trusted by leading brands like Hershey's, DICK'S Sporting Goods, and Walgreens, Grayscale is revolutionizing the way companies engage with their frontline teams.
Role Overview:
As a Product Marketer, you will play a crucial role in bridging the gap between product development and sales teams. You will be responsible for crafting effective product positioning, developing compelling marketing content, and empowering our sales team with the tools and knowledge they need to succeed. Your strategic insights and creative storytelling will help us communicate the value of our products to customers and prospects.
Location:
Atlanta
US Remote
Key Responsibilities:
Sales & Partner Enablement:
- Develop and implement sales and partner enablement strategies to equip sales teams with the tools, resources, and training necessary to effectively sell our products
- Create sales playbooks, training materials, and competitive analysis to enhance sales effectiveness
- Collaborate closely with sales leadership to identify gaps in knowledge and resources
- Create competitive battlecards for key competitors with key positioning
Product Positioning:
- Define and refine product positioning and messaging that resonates with target audiences and differentiates our products in the marketplace
- Conduct market research to understand customer needs, preferences, and competitive landscape
- Collaborate with product management to align messaging with product features and benefits
Content Development:
- Research personas for Grayscale’s buying committee and map content and themes to each persona
- Create high-quality product marketing content tailored for Enterprise, case studies and website copy that articulates our product value proposition
- Develop engaging presentations and demos for internal and external audiences
- Collaborate with cross-functional teams to ensure consistent messaging across all channel
Performance Measurement:
- Monitor and analyze the effectiveness of marketing materials and sales enablement initiatives, using data to refine strategies and improve outcomes
- Gather feedback from sales and customers to continuously improve product positioning and marketing content
Cross-Functional Collaboration:
- Work closely with product management, sales, and customer success teams to ensure alignment on product strategy and messaging
- Participate in product launches, ensuring all marketing materials and training resources are ready and effective
- Help facilitate Customer Advisory Board
Qualifications:
- 5+ years of experience in product marketing, sales enablement, or related roles
- Strong understanding of marketing principles, sales processes, and customer needs
- Excellent written and verbal communication skills, with a knack for storytelling
- Ability to analyze market trends and customer feedback to inform strategies
- Proficiency in using marketing automation tools and CRM systems
- Strong project management skills and ability to manage multiple priorities
Why Grayscale?
- Driven By Our Values: Our core values shape everything we do. We strive to Make Each Other Better by cultivating a growth mindset and practicing radical candor, ensuring that both our team and our customers continually level up. We’re committed to Trailblazing, finding the right balance between optimism and reality, and embracing the challenges ahead with a can-do attitude. And we strive to take Ownership of our work, acting with integrity, urgency, and a deep sense of personal responsibility.
- Capital-Efficient Growth: Grayscale is a capital-efficient business with a clear line of sight to becoming cash flow positive. We’re growing in a fast-paced, healthy, and sustainable manner, supported by a board and investors who believe in our vision and approach. Our lean and agile structure allows us to make impactful decisions quickly, driving the business forward without unnecessary bureaucracy.
- Balanced and Supportive Environment: We value family, balance, and personal growth. At Grayscale, you’ll find a culture that supports your professional development while also respecting your time and commitments outside of work. We believe that when our team members thrive personally, they bring their best selves to work
- Impactful Work with Leading Brands: Join a team that is revolutionizing the frontline experience for some of the world’s most recognized brands like Chobani, QuikTrip, Northrop Grumman, and Chewy. Your work will directly impact how these companies engage with their frontline teams, creating more meaningful and effective interactions.
Does this sound like you? If so, drop us a line and say hello! 👋
Every voice, every perspective matters. That’s why Grayscale is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, religion, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, or veteran status.