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Head of Marketing

Saltbox

Saltbox

Marketing & Communications
Remote
Posted on Saturday, May 25, 2024

About Saltbox

Imagine a world where e-commerce entrepreneurs can effortlessly manage their businesses with the best logistics and workspace solutions available. That’s the world Saltbox is building. We’re not just another company; we are a community dedicated to empowering small and medium-sized businesses with the physical and digital tools they need to thrive. At Saltbox, we believe in the power of innovation, collaboration, and making a tangible impact. Our solutions empower ambitious entrepreneurs to work, ship, and grow effortlessly, saving both time and money.

Founded in 2019, our team includes former leaders from Shopify, Palantir, Flexport, Bridgewater, just to name a few. We’re also backed by leading venture capital firms like XYZ Ventures, Pendulum, and Playground Global, who believe in our mission and are fully committed to helping us bring it to life.

Our core values—integrity, transparency, ownership, self-awareness, vulnerability, empathy, and kindness—guide our behaviors toward each other and the Saltbox community. These principles help us perform at our peak and navigate moments of uncertainty.

This position is remote with quarterly travel to work together in-person, but we prefer candidates in one of our cities of operations, including Atlanta, Seattle, Los Angeles, Miami, DC, Dallas, Phoenix, or Minneapolis.

About the Head of Marketing Role

Saltbox is at a pivotal moment of transformation and growth. We are looking for a visionary Head of Marketing to lead our charge. This role is your chance to shape the future of a rapidly expanding company and redefine the logistics landscape for e-commerce entrepreneurs. As the Head of Marketing, you will be the architect of the Saltbox brand, driving awareness, customer acquisition, and engagement, while deftly applying the principles of product-led and community-led growth. Reporting directly to the CEO and sitting on the executive team, you will develop and execute marketing strategies that align with our mission and business goals, leveraging data to constantly sharpen and scale our go-to-market efforts.

Responsibilities:

  • Lead and Inspire: Mentor a dynamic team of marketers, fostering a culture of creativity, accountability, and continuous growth.
  • Collaborative Strategy: Work closely with product, solutions delivery, and customer success teams to craft integrated marketing plans. Focus on converting, retaining, and expanding our customer base, supporting product launches, and growing our top-of-funnel.
  • Product Marketing: Develop compelling messaging and evolve our positioning for a comprehensive software and space offering to our core audience.
  • Community-Driven Growth: Leverage our entrepreneurial customer network to drive community-led growth. Build brand loyalty through active engagement, user-generated content, and authentic interactions, turning customers into passionate brand advocates.
  • Audience Connection: Deeply understand the needs and behaviors of our core customers, ensuring our messaging resonates across the right channels.
  • Growth & Retention: Partner with our digital marketing lead to develop and iterate on campaigns, measure success, and drive continuous improvement.

About You:

  • You're a proven marketing leader who has taken high-performing marketing teams to the next level, ideally targeting SMBs.
  • Your approach is strategic and results-driven, always leveraging data to support your plans as you navigate important decisions.
  • You're a masterful storyteller, excelling at shaping creative and compelling narratives that make your message unforgettable to prospective customers.
  • You have a passion for learning about customers – what helps them thrive, and what’s causing them pain.
  • You have a deep understanding of the principles of Product-Led and Community-Led Growth and you're excited by the opportunity to apply these strategies at Saltbox.
  • Your operational agility means you excel at rapid test-and-learn cycles, measuring results, and refining marketing strategies based on what’s working and what’s not.
  • You thrive in dynamic environments and adapt swiftly to change, ready to pivot strategies as market conditions and business needs shift.
  • You're an effective communicator, energized by direct feedback and spirited debates, and skilled at building consensus around bold ideas.
  • Your emotional intelligence makes you empathetic and adept at managing team dynamics, ensuring everyone feels valued and heard, and recruiting high-caliber specialists to complement yourself and power up your team.
  • You're detail-oriented and structured, bringing organization and a methodical approach to planning, execution, and socializing strategy and results to the broader team. Most importantly, you are deeply committed to your own personal and professional growth.

We’re looking for someone who’s excited to innovate, lead, and make a significant impact. If this sounds like you, let’s make great things happen together.

Why You Will Love Working at Saltbox

  • Impact: Be part of a company that is disrupting logistics and supporting ecommerce entrepreneurs.
  • Growth: Join a rapidly growing company that is at an awesome inflection point.
  • Culture: Work in a collaborative, challenging, and innovative environment.
  • Benefits: Enjoy a comprehensive compensation package, including meaningful equity, 100% paid medical, dental, and vision for employees, 401(k), paid parental leave, remote work flexibility, and much more.

Base Salary: $200,000-$220,000 plus bonus potential and generous stock options.