Overline Portfolio Jobs

Ground floor opportunities in some of the Southeast's hottest companies

Director of Product Marketing



Marketing & Communications, Product
Posted on Monday, April 22, 2024

The Company

Soundstripe provides unparalleled music, video, and SFX stock content for creators of all kinds. Uniquely equipped for the online age, our company is driven by a subscription model that lets content creators pay a fee for usage of the music and media in Soundstripe’s catalog, with a la carte licenses also available. This approach is inspired by Soundstripe’s mission to “Keep Creatives Creating,” ensuring creators don’t get slowed down by complex copyright issues while elevating the entire creator ecosystem. We’ve won awards for our premium stock content, our clever brand marketing, and our humanistic company culture. Our team is made up of humble, inspiring brand builders whose fingerprints are all over our success story.

The Opportunity

This is a pivotal role that will help transform Soundstripe as we expand to reach new audiences and release new products.In this role you will:

  • Partner with the Product team and play a key role in shaping the product roadmap by bringing market trends and consumer insights to the table. Lead go-to-market strategy for product releases and launches
  • Lead pricing and packaging strategy, determining which features and benefits are included with each plan. Collaborate closely with the Director of Growth to align these strategies with business objectives, ensuring they are optimized for customer retention and upsell opportunities.
  • Develop personas, segmentation, consumer insights, and messaging
  • Own the customer journey, making sure a cohesive experience is delivered between marketing, sales and product
  • Gain and leverage consumer insights that drive audience segmentation and personas, brand positioning, value propositions and messaging frameworks
  • Understand the consumer, competitive, and category research to help find areas of opportunity for the brand
  • Create messaging frameworks. Develop compelling claims and proof points for key messages as well as our brand voice. Partner across the company to ensure messaging alignment
  • Develop content marketing and thought leadership strategy
  • Lead the strategy for maintaining up-to-date and engaging content across all digital touchpoints, including the website, blog, partner pages, online stores, and app store listings, ensuring consistency and accuracy in product messaging and information
  • Working with our Creative Lead and agency partners, oversee creative development for paid media, organic social, content marketing and sales collateral

Who will love this job

A strategic partner – you inspire confidence through your professionalism, organizational skills, and consultative approach
A problem-solver – you not only think about the bigger picture but can also connect the dots and dedicatedly resolve issues quickly and efficiently

A juggler – you can handle priorities and triage a backlog of different projects without letting things slip through the cracks

An excellent communicator – you have a knack for simplifying the complex and making it understandable

What to expect

This role is a new addition to Soundstripe’s Marketing team reporting to our VP of Marketing. You will have one direct report, a Creative Lead, to start. The role will collaborate very closely with our Product, Sales and Data & Business Intelligence team.

Soundstripe is a remote-friendly company and the team is geographically distributed with a few opportunities for in-person connections each year.

What You Bring

  • 10+ years’ experience in product marketing
  • Experience developing and leading end-to-end product marketing strategies and go-to-market plans
  • Comfort with market research, data and strong analytical rigor
  • Strong verbal and written communication skills coupled with the ability to effectively influence
  • Strong team player – comfortable motivating others and working in a highly collaborative environment with the ability to build relationships with key stakeholders
  • Ability to navigate between the strategic and tactical; can see the big picture and dig in to execute when needed
  • Experience coaching and developing a team
  • Strong strategic and analytical skills partnered with a creative mind


Soundstripe is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Soundstripe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Soundstripe complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.